July 08, 2007


Paradox of Choice

Enter "gigaom.com" in Bloglines' "subscribe feed" text box and it shows 32 feeds available for it. Thirty Two! It lost me right there.

This is exactly the theme of the book The Paradox of Choice by Barry Schwartz. I didn't read the book, but came across his talk at Google. Watch how the conventional wisdom crumbles under hard scrutiny.

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