May 23, 2008

 

You are wrong, Kiruba

Kiruba Shankar has recently started writing a column about blogging, new ways of communication, etc. in Business Standard. In today's column he talks about cybersquatting. His intentions are noble - advising companies to protect their identity on the net. Except he gives one advice which is completely orthogonal. He suggests companies to buy domains which have adverse impact on the business. For example, according to him companies should not only book MyCompany.com, but also, MyCompanySucks.com, MyCompanyCheats.com, etc.

There is only minor problem. If one wants to create a domain where they can pour their hears against the company, they can do it in thousands of ways. Well, if MyCompanySucks.com is not available, how about MyCompanySucksBigTime.com or SayNoToMyCompany.com?

I guess, business can't thrive by containing the ill-will towards the company.

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